The Story Behind the Lens
I turn ideas into visual stories that connect with people.
Creative thinker + visual storyteller.
Simple solutions always outlast complicated ones.
From the first unboxing to daily use, every tool should feel effortless and natural.
Current Work
Atelier
Founder & Creative Director
Present- • Building documentation for the next generation of creators.
- • Shaping visual style across video, web, and physical spaces.
- • Designing workflows that balance creativity with speed.
- • Shipped 4 project in 2 weeks
Areas of Focus
Visual Systems
Intentionality makes things stand out. I use color theory and composition to cut through noise and reveal what's essential.
Creative Infrastructure
Workflows should inspire, not exhaust. I build systems that bridge the gap between craft and the need to scale.
Understanding Design
Tools should feel good in the hand, and spaces should shape how we think, work, and create.
Signal Over Noise
The goal is not to have more, but to have better. I remove what is unnecessary to focus on what truly matters.
Let's Work Together
I work with studios, brands, and creators who care about clarity. If you need help shaping a visual system, building creative infrastructure, or guiding a project from start to finish, let's connect.
Ready to start a conversationThe Toolkit
Color Grading & Editing
DaVinci Resolve for cinematic color grading and sharp editing. Node-based workflows keep things consistent but true to natural light.
Design Systems
Figma for structured UI/UX and tokens. Photoshop for pixel-perfect detail. Unified but not rigid.
Knowledge Architecture
Obsidian as a second brain, VS Code to shape ideas into the systems I build, Markdown for durable notes.
AI-Assisted Iteration
Use AI to quickly explore ideas while still keeping a human touch. Claude helps with writing, Midjourney creates visuals, and scripts handle automation.